I am speaking at imobicon in seoul(south korea)


Hello all

I am speaking at imobicon in Seoul(South Korea). Speaking on the first day on mobile communities. This is a fascinating conference and many things to learn(not just mobility but the full digital convergence spectrum)

If you are there, please email me and lets get in touch

ajit.jaokar at futuretext.com

Mobile Industry Trends & Future Outlook – The Operator’s Forum

Evaluating the global trends for 3G deployment and adoption

What do operators need to do to ensure future success?

Ensuring future services and benefits reach the consumer: the top priority

A vision for the future mobile industry and services: what will be the challenges and successes?

Assumptions of early 3G users Launch target dilemma: business, youth, early adopter

Prototypical young 3G user: Generation-C

Communities as a category of Customer

Road to reachability: deeper customer involvement with 3G

OMA in the Asia-Pacific Region

OMA Evolution Through Innovation

OMA and Global Standards Collaboration

Highlights of OMA’s Recent Enabler Developments and Releases

OMA Value to Membership

Creating successful service development through global partnerships

Why is Korea so important for the Western mobile market?

What can different regional markets learn from each other if anything?

How will convergence affect the future mobile industry?

Mobile Content: Strategies for Increasing ARPU

Delivering Multimedia Services: 3G vs WiBro (& WiMax)

Does the operator need to keep control of branding?

What are the pre-requisites for mobile content and applications to be commercially viable?

Which new trends look set to influence offerings globally?

How much progress has there been in generating content designed specially for mobile?

Value Added Services; content is king

From broadband to ubiquity

WiBro and Mobile WiMAX

WiBro towards 4G services

What Services Do Consumers Use On High-Speed Networks In South Korea?

Which content has seen successful adoption in South Korea?

What is the market telling us regarding which services are really making money?

What is the business case for evolving 3G and do consumers need it?

How will HSDPA or WiBro/WiMax change data services and service quality?

Examining the developments of CDMA 2000-1X-EV-DO

HSDPA & WiBro/WiMax: complementary solutions or competitive? Single or dual delployment strategies?

Mobile Music

What is the best strategy for partnerships between record companies and operators?

Is mobile the right channel to generate new revenues for music companies?

What are the challenges for reconciling rights and royalties for record companies and artists?

Which particular territories are attracting the attention of the major record companies?

Developing Mobile Games The Future of 3G: Evolving Mobile Technology

Mobile Communities

Creating mobile communities with multi-player games

Messenger & community service in mobile, SMS & MMS

Overcoming the challenges of multiplayer community via mobile

Speaker: Ajit Joakar, CEO, FutureText

What is the Future for 3G?

The transformation of 3G networks to super fast broadband


Converged Buisness Model in Mobile Games

PSP and the other emerging wireless game platforms

Who is the last winner among PSP, Mobile 3D Game Phone and other platforms?

How well are 3D games performing?

Has there been market demand for 3D handsets?

Mobile 3D Gaming Service strategy

What is the Future for Fixed-Mobile Convergence?

Evaluating the business case and implications for the future communications industry

Can IP & Wireless Technology Converge to Deliver Advanced Multimedia Services? Can a seamless experience be created for the end user between voice, data and multimedia?

Enhancing the Multimedia Experience

Mobile Network Security

European Mobile Content and Games

European mobile content market development

Operator strategies for addressing the European games market

Opportunities for Korean mobile content/ game companies to establish a presence in Europe

Mobile Industry Trends & Future Outlook – The Mobile Content Provider’s Forum

Enabling Rich Mobile Content to Increase Revenue

What’s the next-generation killer application in mobile world?

What are the latest services in development?

Wired and wireless inter-working gaming

Adult mobile content & Mobile music

Mobile TV: Strategies & Outlook Mobile Middleware Solution

Enabling Mobile TV Services with Satellite DMB

Will DMB be the killer application?

What is the business model for DMB?


DRM: Does it kill Content Generation?

The appropriate level of DRM: Protecting revenues while ensuring ease of use

How real is the perceived threat to creativity posed by DRM?

Does adding DRM to content really impact on handset design & architecture?

Will a single DRM standard across mobiles, PCs, and other devices drive up costs & stifle innovation?

Mobile TV Seen Through Recent DMB Standardization Activities Basic A/V DMB



The future of the mobile platforms in Korea

The world leading standardisation platform will be WIPI?

Usability extension of WIPI: Is it applicable to other convergence devices?

Mobile Broadcast Services: Pros and Cons based on South Korean Case

What is good about broadcast services on mobile phone?

What is the downside of it? Especially, technical and economical burdens

What is the status in South Korea?

Contents service in the circumstance of convergence through middleware platform

How to execute contents without conversion on any platform by middleware solution

Mobile video on demand and broadcasting services

The mobile video business model

Controlling the end user experience

Where is the revenue in mobile video?

Developing innovative video content – how can the industry best work together?

Enabling Mobile TV The Evolution of the Mobile Handset

Is Mobile Triple Play – Voice, Broadcast TV/video and Data – The Killer Combination? - Choosing the right technology and business model for on-demand video and broadcast TV for mobile Triple Play

How the convergence of mobile and broadband services and multi-channel delivery will change the broadcasting market? Analysing the evolution from broadcast TV to network PVR and Video-on-Demand services and its impact for mobile content business

What is the revenue potential and sharing model in mobile broadcasting and how to bundle the services? Results from the Finnish mobile TV pilot in Helsinki over DVB-H

The mobile handset value chain

Handset evolution : changing the consumer behaviour to multimedia services

3G multimedia handset : new design challenges on the way to rich content The challenges of merging telecommunications and broadcasting for the mobile handset; key drivers for handset innovation

What about low cost handsets

Storage, flash cards, connectivity, secure applications

Mobile TV: Global Update And Outlook For ChinaGlobal overview of developments in mobile & handset television

Handset-based vs. other terminal

3G vs. non mobile network-centric

Last week’s carnival ..


Hello all

The carnival of the mobilists is gaining speed – and that’s great. So good to see this simple idea take off. This week, it was Troy Norcross(the anti spam man). You can see the carnival HERE.

The contributors include(blogroll)

Walter Adamson from imodestrategy.com

Dennis at WapReview

Howard at SmartMobs

Mike B at iRadioWaves

Vangorilla at the Pondering Primate

Darla Mack – the Mobile Diva at her personal blog

Alan Moore from Communities Dominate

Russell Buckley from MobHappy

Rudy De Waele over at M-Trends

C. Enrique Orit’z at his personal blog

Ajit from Open Gardens

David Taylor at Mobile Marketing Magazine

Oliver from Mobile Weblog

And Troy at Consumer Preference formerly SpamToGo

Inside the mind of the mobile operator


We wrote OpenGardens based on primary research i.e. actual interviews with mobile network operators, mobile startups etc.

In OpenGardens, we speak of Inside the mind of the mobile operator or walking in the operator’s shoes

Many companies creating emerging mobile applications do not see it from the ‘other side’ so to speak. This blog is an outline of some of my thoughts in this space. Another way to look at this is to consider – what would be the priorities/mindset/issues of a typical manager in the mobile data industry?

Almost by definition, a mobile network operator is a ‘big’ organisation. People complain about how hard it is to work with an operator… but still expect operators to fund developments in this area… while lowering prices.

All big organisations are difficult to deal with but in case of the mobile network operator, some unique factors come into play

a) These are ‘big’ organisations – but in most cases – have only really been around for about 10 years. That’s not very long for such a large business!(I am talking of the ‘mobile’ side of the business as opposed to voice)

b) Most managers have come from a typical telecoms background. The data side of mobile applications is actually more akin to the typical Internet based applications than to telecoms applications. Thus, it is not familiar to many – and is often perceived as a threat

c) Operators have experienced rapid growth with voice – but that revenue is under threat through technologies like VOIP

d) Most people now have mobile phones and are becoming much more price sensitive. Overall, Many operators we spoke to, believe the growth period is over (believe it or not)! – and they are behaving as such i.e. operating in a mature market as opposed to an emerging market.

e) See the market consolidation taking place in Europe as an indicator of the above and also the growth of low cost MVNOs and the need to reduce churn(all are indicators of grabbing marketshare, growth from other players when the companies feel that bottom line growth has peaked)

The operator has to spend billions up front and then sell as much as possible to recoup the investment in a technologically disruptive business environment.

Coverage costs dominates i.e. rolling out the network, etc. Operators need 40% EBITDA to cover capital and loan costs because of high level of up-front investment. (for most businesses – 25% EBITDA would be great!). Meanwhile, UMTS (3G) is still running on very low capacity – estimated at 10% estimated

Thus, we see a price war – the basis of the price war is “more usage for the same price” rather than “same usage for less price” in order to maintain ARPU and capital repayments. Expect to see enormous minute/text bundles. This is very different from the heady days of 2000, when we all thought content could grow ARPU!

Finally, after the cost of the network itself, Quality of service and support costs are the next highest. With time to market at 13 months for new product introductions and the high cost of support – introduction of new services is very slow. As developers of emerging mobile applications, this is painfully familiar to many of us!!

I seek your thoughts and experiences on the above. You can email me at ajit.jaokar at futuretext.com

Image source

the carnival commeth ..


Hello all ..

The carnival commeth again this week and it’s pitched at my blog. It’s a great concept, created by Russell Buckley, and I am happy to support it. The carnival is an excellent motivation to ensure quality in blogs – because you know that your blogs will get a wide audience within our industry.

So, what have we this week .. A global set of blogs

From London, Tomi Ahonen - wonders if the mobile phone is emerging as the seventh mass media in his blog Understanding the 6th and 7th media

This is a fascinating article .. The first five media are Print, recording, cinema, radio and TV. All are mature with a history of over 50 years. The sixth is the Internet – still only in it’s teens. Followed by the youngest – i.e. the mobile phone. Tomi’s post compares and contrasts the seven mass media – especially the newest – mobility.

As this new mass media emerges, will we see ‘Uncle Zeno’ there? This is the theme of our next blog ..

Following his anti-spam theme, Troy Norcross – again from London – worries (and rightly so ..) about the proverbial ‘Uncle Zeno’ – who forwards every silly joke, coupon, rant etc etc .. While not strictly ‘spam’ (because its non commercial) .. ‘Uncle Zeno’ is a pest nonetheless. And what happens when the good uncle emerges in the mobile world? read more at

When does Viral Marketing become SPAM ?

Meanwhile .. Shannon J Hager from the Charlotte USA provides an interesting analysis to the future of the Motorola ROKR in his post Motorola’s ROKR Was Born To Fail . As the title suggests, Shannon is not very optimistic about the success for ROKR. According to Shannon, for Apple, ROKR appears to be a toe in the water experiment .. in anticipation of bigger things to come .. An insightful analysis

Rudy from Barcelona tackles the familiar topic of mobile DRM – specifically mobile DRM for the ‘family’ so to speak.

Rudy says ..

Let’s look at this now from the end-user perspective. Let’s take my personal family situation: 2 adults, 3 kids each with a mobile. We all still buy a ringtone once in a while (to express ourselves!) but let’s focus on the full track downloads for a while. When buying music we download from iTunes and we still buy cd’s. The songs of the artists we all like we copy to eachothers’ devices for private and family use, I have written on that before. Let’s say we pay an average 15 $ per cd with 10-15 songs on it in 320 kbps quality!

Now, according mobile music players current strategies, if we all like the same tune, we all need to download a full track at 3$ a piece. That’s 15 $ for 1 song on 5 different devices for less good quality (average 128 kbps). Well anybody can see that this just ain’t gonna work IRL. Mobile music is going to be shared from device to device the same way it is shared through p2p networks and pc’s.

You can see more HERE

Walter – down under – reports on the situation in Japan and contrasts with Europe.

While we still see debates about odd things such as whether or not mobile advertising will work, the Japanese are far beyond that debate and are even at the stage where cellular phone users are fast becoming important customers for online merchants. A recent study shows that sales by internet stores via cell phone exhibited a 46.6% year on year surge – as postedat Walter Adamson’s mobile search blog Goobile. This post

also picks up on the power that digital broadcasting to mobile will have in advertising and influencing cellphone users to buy online via their handset.

Jim downing, at smartmobs speaks of your phone as a virtual health network

One of the keys is the mobile phone – because people no longer leave home without their phone.”Mobiles could automatically send signals from sensor devices monitoring a person’s health status to care providers – an instant network that triggered alerts and interventions when needed

Carlo, as usual, comes up with interesting insights about MVNOs and how they are proliferating in markets like Denmark. See his post at

When Your Phone Says Something About You

Debi Jones from USA is now running Fridays as Mobile job days on her blog. Read more about mobile job days at Debi’s blog

The pondering primate(Scott Schaffer) ponders this week about the SMS Land Rush

Finally, my own post laments the sense of deja-vu with the launch of i-mode by o2 in the UK.

And finally – finally .. , my post of the week goes to Tomi Ahonen’s post at Understanding the 6th and 7th media. This is classic Tomi – well worth a read!

Next week’s Carnival is hosted by Troy Norcross (The man who really hates spam) at Mobile Marketing & Spam at http://spamtogo.blogspot.com/

Thanks for all your posts guys!

Adios till next time

siigh .. when will our industry learn?


I blinked .. and I stared .. at a billboard in central London which proclaimed ‘i-mode is coming – and that it’s faster than WAP’

Faster than WAP????

Firstly, anyone who has done any performance tuning/analysis knows that ‘faster’ is a relative term. It depends .. depends upon many factors and if you stack the cards right .. WAP could well be ‘faster’ than i-mode .. not that anyone cares ..

Speaking of which .. let’s hope consumers have short memories when it comes to WAP (like most analysts – I agree that WAP is a success as a transport mechanism – but we are talking consumer apps here ..)

Secondly .. No one cares about WAP/i-mode .. Its more about what can people do with it. Better to sell it in terms of services and features than technology .. This is a very familiar feeling .. first WAP, then MMS, and now i-mode(claiming to be faster than WAP?) ..

Being an ‘old timer’ in this industry(and that’s 1999/2000) ..

I recollect seeing an ad at our local carphone warehouse in Harrow ..

It was a 7110 with a soccer ball on it as shown ..


It was worldcup fever and the impression was .. you could see vivid colours etc on the phone(or even watch the goal itself) .. The point is .. that’s a 7110 .. 9.6K GSM ..

The i-mode billboard reminded me of that .. once again .. the ad men(and women .. let’s be politically correct here J ) have got it hopelessly wrong ..

Soccer ball image from www.soccerballworld.com/ site_map.htm

7110 from Nokia