forumoxford event: The Google session ..


As we come to three major events I am speaking in April, I am going to blog about them and if you are attending any of these, please email me at ajit.jaokar at and I shall be happy to catch up with you

The three events are

a) ForumOxford: Future Technologies Conference 2007 - This is organised by me along with Oxford University. A must attend event(but then I am biased) .. but on a serious note – with speakers from Google, Vodafone, Symbian, Three etc .. I truly believe this will be a great event.

b) O Reilly web 2.0 expo - I am speaking on Mobile Web 2.0 along with Tony Fish and

c) IMS 2.0 event in Monaco. I am conducting a workshop on Mobile Web 2.0 and IMS

Now for our Oxford event

Attend this event if you can .. and here is why .. . I think this will be truly useful to the audience since ‘How can we work with Google’ is a question which almost anyone would want to answer!

Adrian Blair: Strategic Partner Development, Google will be the keynote speaker speaking on the topic : Bringing the World’s Information to Any Device, Anywhere: Google, and what used to be called the mobile phone

- What are Google’s core strategic assets?

- How do we apply these to mobile?

- Why are partnerships critical?

- What do Google’s partners gain?

About Adrian Blair:

Adrian Blair is responsible for Google’s partnerships with mobile players in Europe, the Middle East, and Africa. He joined Google’s California headquarters in 2004, and has since forged relationships with many of the leading names in the industry. Prior to Google, Adrian taught Economics at Harvard University, and was Head of European Business Development for Ask Jeeves, where he led Ask’s entry into the paid search and mobile content businesses. He holds a degree in Philosophy, Politics and Economics from Oxford University, and an MBA from Harvard Business School.

My impressions of Visiongain’s fixed to mobile convergence conference

Note: We are still having problems with Move able type – apologies for that. But the text of the blog should still be readable.

Earlier this week, I was a part of a panel on the Visiongain – fixed to Mobile convergence conference.

Although not a very large conference (reflecting the nature of the topic perhaps), this was a truly useful conference and I learnt a lot from it. Both the quality of the speakers and the attendees was very high (mostly Operators, device manufacturers etc)

Here is my synopsis of this session and the key learnings and impressions from my notes

Firstly, in relation to my session: I was a part of a panel with Jari Hämäläinen, Director Strategic Technologies, Multimedia Strategy and Technology – Nokia and Bill Leslie, Chief Technology Officer, LongBoard – discussing ‘Readiness, availability and cost of converged services ‘

The biggest surprise for me was this:

Traditionally, my views don’t conform to the industry convention (Open Gardens, fixed rate pricing, VOIP, Naked SIP etc etc) .. However, I found an industry almost accepting some of these ideas as inevitable. Thus, I think we may well see a lot of change to the current status quo – which is a good thing!

The four key ideas I expressed in my panel discussion were(and these are reflected in my blog in general)

a) If a FMC salesman came calling, what would he say?

b) Most likely, it would be a ‘cost reduction’ proposition. That’s a big problem. The customers don’t believe it and its not a good business proposition

c) What’s the motivation for us, as an industry, to pursue FMC? In most western countries, there is 100% market penetration for both fixed and mobile devices. So, the only way to expand is for the fixed guys to poach mobile customers and vice versa. This explains the mating games between Fixed and Mobile Operators. This is in the industry’s interest – but is it in the consumer’s interest? Do they care what the industry’s problems are?

d) Finally, we all talk of IMS. All IP etc etc. But do we realise that the ethos of the Net leans to the Dumb pipe i.e. the value shifts to the periphery and the network becomes less intelligent?

This generated some interesting discussion. Most interesting for me was the views from Jari(Nokia) – which were very similar to my own. As was Jari’s presentation later on in the day. I have been always optimistic about Nokia and Jari’s vision was very interesting

Also, Luis Angel Galindo Sánchez, Senior Technology Strategy Expert, Telefonica España gave a presentation earlier in the day, which also reflected the same themes. Coming from an Operator, that was also very refreshing.

Besides Jari and Luis’s presentation, here are some other thoughts

a) FMC is still largely about Voice!

b) Enterprise apps may have many of the early gains

c) Avaya is certainly a disruptive solution and I suspect it is eating the Operator’s lunch with a simple, cost saving value proposition at the corporate level(single number, cheap calls from anywhere in the world routed through a single voice gateway)

d) Oddly enough, the Avaya service had no SMS – just voice! Odd!

e) IBM’s Jeanette Carlsson’s presentation(The impact of convergence on traditional business models: opportunities for the future) was one of the most comprehensive I have seen. It covered the full Quad play(including IPTV and Cable) and one of it’s key messages was the impact of the advertising model – something I agree to as well. I hope to blog more about Jeanette’s presentation when I get the softcopy because there was so much to cover and many interesting insights

f) Finally, Filip Lindell, Senior Manager Wireless Strategies, Ericsson gave a fantastic presentation from the device perspective – very technical and very comprehensive. Loved it! Also the topic of more than one future blogs

Amongst the attendees, were Dr Mun Geon Kyeong – Principal member of Technical Staff – Mobile Telecommunications Research Division ETRI(Electronics and Telecommunications Research Institute) – South Korea(same class of research institute as MIT )

We had a fascinating discussion on the potential of Software radio – something I must read up a bit more on

Many thanks to conference producer Dr Richard Walledge and his team at Visiongain (Shona McPartland,Shiobhan O’Shea and Andrew Beales) for this excellent conference and for inviting me on the panel and to Marina Gibbs Partner – Spectrum Strategy Consultants for chairing the session

We are having some problems due to a movable type plug-in

We are having some problems due to a movable type plug-in .. Hopefully we will fix it tomorrow. Apologies for the inconvenience caused. If you are a new blogger, Go for wordpress not movable type!

We are having some problems due to a movable type plugin ..

We are having some problems due to a movable type plug-in .. Hopefully we will fix it tomorrow. Apologies for the inconvenience caused. If you are a new blogger, Go for wordpress not movable type!

A note on comments on this blog ..


I have currently disabled comments on this blog due to excessive SPAM. We are working on a Movable type plugin and hopefully that will work. Movable type’s own spam protection mechanism is indeed very poor. (My own comments end up as ‘junk’ and many other people have lost comments on this blog)

Hopefully the plugin should fix this

Thanks for your feedback and if you do have a comment, please email me at ajit.jaokar at and I shall post it manually.

SEO: How to use blogs for Search engine optimization and to improve your Google ranking/Alexa rating

Here is a simple method to use blogs to increase Google rankings/alexa ratings. I thought I should share it with you since I have rarely seen people use it and it worked very well for me.

The idea is to install WordPress or movabletype(or equivalent) on your server instead of blogging at generic sites like, blogspot etc etc. This is not technically too difficult to do and not too expensive.

Having done that, then you create the blog as a sub domain or a subdirectory of your main site. For instance, my blog is which is a sub domain of

Thus, when people link to your blog, they automatically link to your site. This has the advantage of boosting up your Google rankings and Alexa ratings for your whole site

Oddly enough, I have never seen any SEO person recommend this technique – but it works great from my experience

Some notes

a) This would work only if you are a truly committed blogger and are blogging things which people want to link to. It does not work if the content on your blog is fundamentally not useful to an audience(and therefore not linkable)

b) I think subdirectories work better than sub domains from an SEO standpoint. I use sub domains because our site uses subdomainis in general. I dont want to change my whole site just for that!

c) It requires long term commitment to blogging

But it works!

Carnival of the mobilists ..

The 66th Carnival of the mobilists is at All about Symbian. Well worth a read as usual!

Incredible! O2 offers fixed rate pricing ONLY if you threaten to leave!

This is an incredible story! I am interested if you can verify it.

Please email me on ajit.jaokar at

Apparently, O2 will offer a fixed rate tariff – only if you threaten to leave (especially to join the Three network which is fixed rate tariff).

In other words, only the retentions team offers this tariff. The rest of the suckers (oops customers!) pay the ‘normal’ tariff(and new subscribers are still being charged anything from £48 to £225 for the same level of access) .

This is the first impact of Three’s fixed rate pricing – and in fact, another Operator spoke to me at an event and said that they are also planning fixed rate!

The story is posted by blogger Ewan Mc Leod.

When I heard that name, I thought – not the same Ewan who I knew for a while?

Yep, it’s Ewan from Neoone. Ewan and Hetty got a lot of traction at neoone. Not caught up with Ewan for a while for their latest awards and accolades.

A good guy and pretty clued on – now blogging on smstextnews

So, for my money, this is a reliable source!

Over to O2!!

See the full story HERE

In support of Kathy Sierra and the Scobles

A brief post to express support for blogger Kathy Sierra and also Robert and Maryam Scoble.

I think Robert Scoble sums it up very well when he says

It’s this culture of attacking women that has especially got to stop. I really don’t care if you attack me. I take those attacks in stride. But, whenever I post a video of a female technologist there invariably are snide remarks about body parts and other things that simply wouldn’t happen if the interviewee were a man.

It makes me realize just how ascerbic this industry and culture are toward women. This just makes me ill.

I have never met Kathy Sierra but I believe that the physical and sexual threats against her are deplorable. Robert and Maryam Scoble are people who I regard as personal friends. They are wonderful people and it’s sad to see them threatened.

You can read more about it on Robert’s post

Carnival of the mobilists No 65 at Golden Swamp

Bit delayed due to my travels last week, but the Carnival of the mobilists is at Judy’s blog Golden Swamp. Judy is great as ever!