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March 28, 2007
SEO: How to use blogs for Search engine optimization and to improve your Google ranking/Alexa rating
Here is a simple method to use blogs to increase Google rankings/alexa ratings. I thought I should share it with you since I have rarely seen people use it and it worked very well for me.
The idea is to install Wordpress or movabletype(or equivalent) on your server instead of blogging at generic sites like blogger.com, blogspot etc etc. This is not technically too difficult to do and not too expensive.
Having done that, then you create the blog as a sub domain or a subdirectory of your main site. For instance, my blog is www.opengardensblog.futuretext.com which is a sub domain of www.futuretext.com
Thus, when people link to your blog, they automatically link to your site. This has the advantage of boosting up your Google rankings and Alexa ratings for your whole site
Oddly enough, I have never seen any SEO person recommend this technique – but it works great from my experience
Some notes
a) This would work only if you are a truly committed blogger and are blogging things which people want to link to. It does not work if the content on your blog is fundamentally not useful to an audience(and therefore not linkable)
b) I think subdirectories work better than sub domains from an SEO standpoint. I use sub domains because our site uses subdomainis in general. I dont want to change my whole site just for that!
c) It requires long term commitment to blogging
But it works!
Posted by ajit at March 28, 2007 11:05 PM
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Comments
Blogs Attract More Search Engine Traffic.
You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.
Posted by: seo at April 1, 2007 2:11 PM
Thanks for your comments Michael. rgds Ajit
Posted by: Ajit Jaokar at April 2, 2007 1:33 AM
Great article
Posted by: Frank at May 4, 2007 10:04 PM
Nice article. I am starting to explore blogs for my Internet marketing and advertising ventures so I can really appreciate your contribution. This article can help me to become a better Online marketeer.
Posted by: Joem at May 23, 2007 8:36 PM
Great post and also like to suggest to stay away form search marketers who promise: guaranteed search engine positions ,permanent search engine positions or instant link popularity. You don't have to change your web site or create new micro sites in order to get higher rankings. It all comes down to effort and using ethical SEO strategies. I write SEO articles on weekly basis and this issue has always been on the back of my mind but never decided to write an article. Feel free to read my articles
Search Engine Optimization Articles
Posted by: SEO Articles at July 5, 2007 2:19 AM
Great article. Really it is appreciatable. This article can help me to become a better Online marketer
Posted by: Gajendran at July 26, 2007 8:23 AM
Good article - I have a question, I want to start using blogs to enhance my site (not just for SEO), but am i missing out on an opportunity for free backlinks by hosting it myself? Is it not better to use external sites?
Posted by: Michael Simmons at March 21, 2008 8:44 AM