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September 17, 2007
Mobile applications – find what’s banned / blocked .. And then seek to mobilise it ..
This comes out of a discussion at a conference last week .. It may seem obvious – but I think it is often overlooked ..
With mobile applications, the exception is the rule .. I.e. what is ‘blocked’ normally thrives as a mobile application ..
For instance:
Bluetooth dating in the Middle East(elsewhere in the world, there are fewer restrictions to dating – hence dating via Bluetooth is not that popular –except in the Middle East)
I don’t have statistics for this, but apparently facebook has a high uptake on mobile because it is banned in most offices
Mcommerce has taken off in Africa – where traditional banking still lacks in remote areas
Again, not statistics, but I believe that recruitment sites and applications have shown an uptake on mobile devices in the UK – because people don’t want to be seen browsing them at work
So, for a successful mobile application, find out what is banned .. And then see if Mobile applications can solve the problem ..
Thoughts? What else can we think of?
Posted by ajit at September 17, 2007 9:52 PM
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Comments
Thats really a brilliant idea! Especially everything which is generally banned in offices will work great on mobile devices, this is getting connected to "personal" aspect of mobile devices. Social n/w like Orkut are still question mark, but job sites can be good candidates for targetting working population!
Thanks for sharing this information!
Regards,
Pravin Tamkhane
Posted by: Pravin at September 18, 2007 9:31 AM
so maybe we should promote cheating at schools?? your argument is ridunkulous...
lets focus on creating value for our consumers in a positive way. anybody can make a cheap buck licentiously...it takes a clever person to make money by doing good
Posted by: Sin Jin at September 18, 2007 7:42 PM
You are on to something interesting. I've observed the same thing: certain services/alerts are valuable in real time i.e on mobiles. I'd like to get an alert from my mechanic when my car is ready!
Posted by: Babar Bhatti at September 25, 2007 7:53 PM